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BALMAIN PARIS HAIR COUTURE - TREND FORECAST COLLECTION

BalmainHair_TrendCollection_2019_Coppergirl_01
BalmainHair_TrendCollection_2019_Platinumgirl_01
BalmainHair_TrendCollection_2019_Duotonedgirl_01

THE TREND FORECAST CAMPAIGN

Following the Balmain Paris FW19 show, Balmain Paris Hair Couture presents the Fall-Winter Trend forecast Collection. Olivier Rousteing said he was exploring in his articulation of the Balmain woman today: “She’s got attitude; she is a troublemaker, and she doesn’t care. She’s defiant, but she is a paradox:

She can be sweet and romantic too; she can be an angel... or she can be a devil. She cannot be categorized.”

Different rough hair styles combined with a feminine and tough look. An androgynous grunge look, created with different cutting and colour techniques, product and hot tool use.

CREDITS

Photographer: An Le | Creative Director/Hair: Nabil Harlow | Make Up: Frank Guyton | Models: Ana Cristina NYMM, Alecia Rodriguez, Viktoria Kvalsvik, Skyler Caron, Jacopo Olmo | Production: Victoria Pavon

PLATINUM GIRL

BEFORE

BalmainHair_TrendCollection_2019_Platinumgirl_02

AFTER

BalmainHair_TrendCollection_2019_Platinumgirl_01

HOW TO

Pre-lighten the hair with Couleurs Couture Premium Powder Lightener. Tone the hair with Couleurs Couture 10.13, 0.21 and 0.0. Start each styling session with the Signature Foundation. Mix Argan Moisturizing Elixir and Leave-in Conditioning spray. Blow-dry hair as desired. Create soft definition and shine using Shine Wax.

COLOUR FORMULA
(ON THIS MODEL)

Couleurs Couture Premium Powder Lightener
Mixed 1:2 with Couleurs Couture Premium Cream Developer 20-Vol. Process until RPC pale blonde is achieved.

TONER FORMULA
Couleurs Couture Toners

1/3 10.12, 1/3 0.21, 1/3 0.0 clear mixed with Couleurs Couture Premium Illuminating Activator 6,5-Vol.

PLATINUM BOY

BEFORE

BalmainHair_TrendCollection_2019_Platinumboy_02

AFTER

BalmainHair_TrendCollection_2019_Platinumboy_01

HOW TO

Couleurs Couture Premium Powder Lightener
Mixed 1:2 with Couleurs Couture Premium Cream Developer 20-Vol
TIP: Re-apply the lightener during the lifting process to control lift and hair quality process until RPC pale yellow achieved.

TONER FORMULA
Couleurs Couture Toners
1/3 10.12, 1/3 0.1, 1/3 0.21 clear mixed with Couleurs Couture Premium Cream Developer 10-Vol.

DUO TONED GIRL

BEFORE

BalmainHair_TrendCollection_2019_Duotonedgirl_02

AFTER

BalmainHair_TrendCollection_2019_Duotonedgirl_01

HOW TO

Colour the hair with Couleurs Couture 0.0 and 4. Colour the DoubleHair extensions with Couleurs Couture 6, 6.02 and 4.35. Apply DoubleHair extensions for extra length and colour definition. Start each styling session with the Signature Foundation. Mix Argan Moisture Elixir and Leave-In Conditioning Spray. Prep the hair with Volume Mousse Strong. Blow-dry the hair as desired. Create soft bouncing curls by using the different sizes of the Ceramic Round Brushes 43mm and 32mm. Loosen the curls with Argan Moisturizing Elixir, for extra shine finish the look with Silk Perfume.

COLOUR FORMULA
(ON THIS MODEL)

Couleurs Couture Gloss Service
1/3 0.0 clear 2/3 4 mixed 1:1.5 Couleurs Couture Premium Illuminating Activator 6,5-Vol.

EXTENSION COLOUR  (extensions level 8G)
Couleurs Couture Formula: 1/2 6, 1/3 6.03, 1/4 4.35 mixed with Couleurs Couture Premium Cream Developer 10-Vol.

SURFER BOY

BalmainHair_TrendCollection_2019_Surferboy_02
BalmainHair_TrendCollection_2019_Surferboy_01

HOW TO

Start each styling session with the Signature Foundation, mix Argan Moisturizing Elixir and Leave-in Conditioning Spray. Apply Texturizing Salt Spray for hold and texture. Blow-dry the hair as desired. Loosen curls with Argan Moisturizing Elixir. Apply Matt Paste evenly to create a more textured look with extra definition.

BEACH BLONDE GIRL

BEFORE

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AFTER

BalmainHair_TrendCollection_2019_Beachblondegirl_01

HOW TO

Balyage the hair with the Freehand Clay Lightener. Colour the roots with Couleurs Couture 7 and colour lengths and ends with 10, 0.3 and 0.0. Colour the DoubleHair extensions with the same formula as lengths and ends. Apply DoubleHair extensions for extra length. Start each styling session with the Signature Foundation, mix Argan Moisturizing Elixir and Leave-in Conditioning Spray. Apply Pre-styling Cream and create small braids and diffuse dry the hair. For extra texture use the Professional Ceramic Curling Wand 32mm. Finish the look with Session Spray Medium and Styling Powder to create extra hold and support.

COLOUR FORMULA
(ON THIS MODEL)

Couleurs Couture Premium Lightening System
Balyage Freehand Clay Lightener mixed with Couleurs Couture Premium Cream Developer 20-Vol

Couleurs Couture
Base formula 1:
7 mixed with 6.5-Vol

Mid-length and ends formula 2: 1/3 10, 1/3 0.3, 1/3 clear mixed with Couleurs Couture Illuminating Activator 6,5-Vol.

COPPER GIRL

BEFORE

BalmainHair_TrendCollection_2019_Beachblondegirl_02

AFTER

BalmainHair_TrendCollection_2019_Coppergirl_01

HOW TO

Balyage the hair with the Freehand Clay Lightener. Colour the roots with Couleurs Couture 6.03, colour mid-length with 7.03 and 0.04 and lengths and ends with 9.03, 9.04 and 0.0. Colour the DoubleHair extensions with the same formula as lengths and ends. Apply DoubleHair extensions for extra length. Start each styling session with the Signature Foundation, mix Argan Moisturizing Elixir and Leave-in Conditioning Spray. Apply Curl Cream and create 2 big braids and diffuse dry the hair. For extra texture use the Texturizing Spray and finish as desired.

COLOUR FORMULA
(ON THIS MODEL)

Couleurs Couture
Base formula 1:
6.03 mixed with Couleurs Couture Premium Cream Developer 20-Vol.

Mid-lengths formula 2: 2/3 7.03, 1/3 7.04 mixed with 10-Vol.

Length and ends formula 3: 1/3 9.03, 1/3 9.04, 1/3 clear mixed with Couleurs Couture Premium Cream Developer 10-Vol.