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BACKBAR TREATMENTS

Signature treatments - Inspiration for backbar use

THE POWER OF SILK

Silk and Cashmere contain 17-18 of the 19 amino acids in hair which creates a strong affinity which:

∙ Reconstructs damaged areas to create a smooth cuticle
∙ Reinforces hair’s strength to prevent daily damage from styling tools.
∙ Revitalizes and rejuvenates hair for a soft, supple, shiny result at the heart of hair couture.

Silk and Cashmere protein are active ingredients which stimulates optimal moisture retention within hair cells. When combined with powerful antioxidants, the perfect synergy of ultimate hydration and protection is created. Intensely regenerated and deeply revitalized, hair shines with captivating radiance. Sublime beauty and serenity radiate from within.

Damaged protein chain

Reconstructed protein chain

ARGAN BOOST

A natural anti-ageing ingredient, creating lustrous-looking shine. Repairs and protects damaged, dry and weak hair from environmental extremes.

A natural anti-ageing ingredient, creating lustrous-looking shine, repairs and protects damaged, dry and weak hair from environmental extremes.

∙ Argan works as a protective barrier and locks-in moisture.
∙ Argan settles itself in-between and on-top of the protein. It prevents dehydration.

Silk, Cashmere protein and Argan are key ingredients to deliver the best product benefits.

UNIQUENESS OF THE BACKBAR TREATMENT

The backbar treatment is the perfect moment to give your clients a good home maintenance consultation. Explaining which products are used and why these products are selected for their tailor made treatment is essential for a proper aftercare routine. It also gives the opportunity to educate the client why it is highly recommended to use the products of Balmain Paris Hair Couture at home. Create a full spa experience by giving a massage during the processing time of the conditioner or mask.

Tip: Create a full spa experience by giving a massage during the processing time of the conditioner or mask.

UNLIMITED MIXING POSSIBILITIES

The care and styling line is all about diversity and therefore ideal for mixing and matching. Each hair type is unique in structure,
vitality and thickness and in need for a tailor-made treatment. All treatments are designed to revitalize and restore hair to its most youthful,
radiant appearance. Create the ultimate customer experience with the signature treatments, designed by top hair stylists all over the world.

SIGNATURE TREATMENTS

Medium to long fine hair with dry ends

Step 1: Lightly massage the Volume Shampoo into wet hair and rinse thoroughly. The formula of the Volume Shampoo leaves the first cuticle layer slightly open, which gives extra volume to the hair.

Step 2: Finish with the lightweight Moisturizing Conditioner on towel dry hair to condition the hair without weighing the hair down. Protects the hair against external damages and gives the hair a healthy, natural gloss.

Advice the client to use the Volume Shampoo and Moisturizing Conditioner at home to maintain voluminous and glossy hair.

Damaged and over processes hair

Step 1: Wash the hair with Revitalizing Shampoo to strengthen, rebuild and repair the hair from the inside out, rinse the hair thoroughly.

Step 2: Apply a mixture of Revitalizing Mask and 3 drops of Overnight Repair Serum to towel dry hair. Leave in for 5 to 15 minutes and rinse.

Step 3: Finish with Revitalizing Conditioner to lock in moisture.

Step 4: Tip, for extra moisture use the Repair mask after step 2 (5 to 15 minutes).

Advice the client to use the Revitalizing Care set at home to maintain healthy looking and nourished hair in between salon visits.

Dry and imbalanced scalp

Step 1: Use Moisturizing Shampoo to create strong, shiny and manageable hair.

Step 2: Apply 3 to 5 drops Overnight Repair Serum to towel dry hair and onto the scalp, massage deeply. Cover the hair with a warm towel and leave for 5 to 10 minutes to let the natural oils and extracts work deeply into the scalp and hair.

Step 3: Wash the hair with Moisturizing Shampoo for extra nourishment and to remove excess oils.

Step 4: Finish with Moisturizing Conditioner for deeply nourished and manageable hair.

Advice the client to use the Moisturizing line and Overnight Repair Serum at home to maintain strong, shiny and manageable hair in between salon visits.

Coarse hair

Step 1: Start this treatment by using the Revitalizing Shampoo and massage deeply into the hair. Rinse thoroughly and towel dry the hair.

Step 2: Apply a mixture of Repair Mask and 3 drops of Overnight Repair Serum and let it work into the hair and leave for 5 to 15 minutes.

Step 3: Rinse thoroughly and finish with Revitalizing Conditioner to restore the hair’s vitality without adding weight. The revitalizing formula includes a fine selection of vitamins E, F and P. The ultimate ingredients for shiny, healthy and lustrous locks.

Advice the client to use the Revitalizing Care line and Overnight Repair Serum at home to maintain healthy looking and nourished hair in between salon visits.

Coloured hair

Step 1: Use Moisturizing Shampoo to deeply nourish the hair and finish with Moisturizing Conditioner to create strong, shiny and manageable hair. The UV-shields protect the hair against UV radiation and enhance colour retention. Provides long lasting colours to colour-treated hair and gives the hair a brilliant shine.

Step 2: Apply 1 to 3 drops of Overnight Repair Serum evenly throughout the hair, from mid-length to the ends onto towel dry hair without rinsing.

Advice the client to use the Moisturizing Care line and the Overnight Repair Serum on a weekly basis, this will result in deeply conditioned, shiny and stronger coloured hair.

STYLING ROUTINE

With the signature foundation

Finish each backbar treatment with the Signature Foundation as the base of each styling routine. The combination of Leave-in Conditioning Spray and Moisturizing Argan Elixir provides the ultimate styling surface for any hairstyle. With protective UV filters to protect the hair against the heat of styling tools. Create the desired hairstyle by mixing and matching the styling products of the Balmain Paris Hair Couture range.

FINISHING ROUTINE

With hair perfume

Complete the Balmain experience by fi nishing each hairstyle with a spritz of Hair Perfume. Balmain Hair Perfume is infused with Silk Protein and Argan Elixir to nourish, repair and protect the hair, providing care and a long lasting scent. Developed with a chic vaporizer that creates a light, invisible veil and delivers perfect coverage with every spray.